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Jerome Rifkin, mastermind behind Tensegrity Prosthetics and this
year's First Place winner and Best Bioscience Award in the Bard Center
for Entrepreneurship's Business Plan competition, sat down for a few
minutes to talk with me about his path so far and where he'd like to
be going.
Background
A mechanical engineer by trade, Jerome Rifkin became interested in locomotion
and prosthetics after he broke his leg in a bicycling accident. He has
been working on the research and design of his prosthetic foot for the
past six years. The foot that Jerome designed has been very well received,
winning "Best New Industrial Product Award" at the Colorado Inventors
Showcase in November 2005, and $200,000 from the National Institutes
of Health's Small Business Innovation Research grant.
He initially created the Tensegrity business plan for a class in entrepreneurship
he was taking at CU-Boulder. He decided to enter it into the 2005 Demming
Business Plan Competition, where he came in fourth place and received
a lot of feedback he incorporated into his revised plan. He also received
mentoring and advice from more experienced scientists, entrepreneurs
and businessmen, including Joel Back of the Colorado School of Mines
Engineering Research Center for Intelligent Biomedical Devices and Musculoskeletal
Systems and David Spiro, founder of the FBN Group Inc., a strategic
marketing group based in Boulder.
Questions & Answers
Q: Talk about your interest in innovation and entrepreneurship--Did
one lead to the other, or have you always been interested in both?
A: Innovation definitely came first for me, although
since I was a child my father always pointed out that the guy who invented
teflon wasn't getting rich, but probably should have been. Entrepreneurship
is about learning as much as I can, especially about leadership.
Q: What have you learned through the process of creating
and revising your business plan? What advice would you give other people?
A: I learned that if you want something done right,
you have to do it yourself, and if you realize you don't have the skills,
get help! When I took 4th place in the Demming competition, one of my
teammates had gotten creative a few key numbers. The judges caught it
pretty quickly, and we lost a lot of credibility. For my teammate, that
unethical behavior was just something he did for a class, for a grade.
For me, his behavior affected something that was very dear to my life.
That was simply unacceptable. Know the motivations of the people who
work with you, and don't trust them with tasks that exceed their commitment
to the project. That was the first part of the lesson.
The second part of the lesson was when one of the judges, David Spiro,
took me aside and told me that he wanted to help me. Over the course
of a few months, we reworked the plan. I did the numbers and research,
and he refined the story so that it was more coherent and readable.
Making a plan to execute on and help amputees was the focus, not bringing
it to another competition.
Q: What's next for you? Will you always be a prosthetic
foot guy or do you see yourself branching out into other biomedical
or mechanical design products?
A: I'd like to continue a leadership role in Tensegrity
Prosthetics, as well as keeping the innovation alive by developing new
joint geometries. I already have basic designs for an ankle, a knee,
and a hip. Eventually, I'd like to make a pair of very efficient running
pants or possibly a legged vehicle. That sort of technology could touch
almost every sector in the business world. So I won't always be a prosthetic
foot guy, but I'll always probably have one foot in the world of biomechanical
design.
- by Tiffany Espinosa